Minnesota and North Dakota are categorized amongst the states which have strong economies and are ranked among top ten US regions which are actively creating jobs for both native and new Americans. Although the unemployment rate in the two states is less than 3%; however, US Bureau of Statistics has identified declining trend of Native American workers in recent years who are retiring rapidly. Therefore, businesses need to change their behavior and look forward to adopt unique employment solutions to attract immigrants or new Americans to fill the prevailing gap between the workforce demand and supply. A few solutions which businesses can adopt to attract new Americans to Minnesota and North Dakota are listed below:

Adopt Recruitment marketing to attract New Americans

Recruitment marketing is the top trend in 2020 where businesses are required to approach talent as their customers. Businesses can use three marketing funnel rules which include awareness, consideration and interest rather than getting indulged into traditional recruitment stages directly. Initially, building a positive perception of companies working in Minnesota and North Dakota among the New Americans for brand awareness can be vital. Furthermore, businesses can offer accommodation and competitive packages to the new Americans to encourage them to consider the opportunity. Lastly, advocating about career progression and job security can grab their interest to become vested in the prospect.

Social media presence

Since New Americans are an untapped market in the US; therefore recruiters can reach out to them directly through social media which is still underutilized for talent acquisition. Hootsuite report (2018) has identified that more than 68% of Americans have social media presence which includes Facebook, Twitter, Instagram and LinkedIn amongst which 90% have followed different businesses and are open to new opportunities. Recruiting managers can join different social media communities and groups facilitating New Americans in order to directly connect with them, grab their interest through regular job postings specifically preferring new Americans and attract them to start their careers in Minnesota and North Dakota. Since New Americans look forward to prove their skills in a new country, the response rate can be comparatively higher.

Hire a recruitment agency (RPO’s) for data driven talent acquisition

Another effective and the most recommended strategy for the businesses to attract new Americans is to hire local recruitment agencies which have a pre-built reputation in the market and streamline the entire recruitment process for their clients. Soma employment solutions is one of the top agency which is focused on new Americans’ employment in the states of Minnesota and North Dakota. The company is currently providing services to top notch businesses and has a well-established data base where the number of New American candidates is rapidly increasing every month due to enhanced applicant’s experience and high success rate. Recruitment companies like Soma employment invest in cutting edge technologies to provide customized solutions and automate the talent acquisition process along with employing data analytics interventions to devise recruitment strategies for your businesses with a focus on finding the top New American talent which best fits your business needs.

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