Recruitment trends 2020_ Win the talent war for New Americans in Minnesota and North Dakota

Minnesota and North Dakota are categorized amongst the states which have strong economies and are ranked among top ten US regions which are actively creating jobs for both native and new Americans. Although the unemployment rate in the two states is less than 3%; however, US Bureau of Statistics has identified declining trend of Native American workers in recent years who are retiring rapidly. Therefore, businesses need to change their behavior and look forward to adopt unique employment solutions to attract immigrants or new Americans to fill the prevailing gap between the workforce demand and supply. A few solutions which businesses can adopt to attract new Americans to Minnesota and North Dakota are listed below:

Adopt Recruitment marketing to attract New Americans

Recruitment marketing is the top trend in 2020 where businesses are required to approach talent as their customers. Businesses can use three marketing funnel rules which include awareness, consideration and interest rather than getting indulged into traditional recruitment stages directly. Initially, building a positive perception of companies working in Minnesota and North Dakota among the New Americans for brand awareness can be vital. Furthermore, businesses can offer accommodation and competitive packages to the new Americans to encourage them to consider the opportunity. Lastly, advocating about career progression and job security can grab their interest to become vested in the prospect.

Social media presence

Since New Americans are an untapped market in the US; therefore recruiters can reach out to them directly through social media which is still underutilized for talent acquisition. Hootsuite report (2018) has identified that more than 68% of Americans have social media presence which includes Facebook, Twitter, Instagram and LinkedIn amongst which 90% have followed different businesses and are open to new opportunities. Recruiting managers can join different social media communities and groups facilitating New Americans in order to directly connect with them, grab their interest through regular job postings specifically preferring new Americans and attract them to start their careers in Minnesota and North Dakota. Since New Americans look forward to prove their skills in a new country, the response rate can be comparatively higher.

Hire a recruitment agency (RPO’s) for data driven talent acquisition

Another effective and the most recommended strategy for the businesses to attract new Americans is to hire local recruitment agencies which have a pre-built reputation in the market and streamline the entire recruitment process for their clients. Soma employment solutions is one of the top agency which is focused on new Americans’ employment in the states of Minnesota and North Dakota. The company is currently providing services to top notch businesses and has a well-established data base where the number of New American candidates is rapidly increasing every month due to enhanced applicant’s experience and high success rate. Recruitment companies like Soma employment invest in cutting edge technologies to provide customized solutions and automate the talent acquisition process along with employing data analytics interventions to devise recruitment strategies for your businesses with a focus on finding the top New American talent which best fits your business needs.


Why Businesses Should Hire New Americans

New Americans, non-natives or immigrants residing legally in the US, make up 17% of the nation’s workforce which highlights them as a key segment. Their contribution in businesses revitalization, tax revenue generation and filling in retiring occupations cannot be denied. Since the country is nearing demographic crossroads, businesses need to realize the vitality of hiring New Americans for economic growth, sustainability and competitiveness. Here are a few reasons justifying why businesses should hire New Americans:

Hiring New Americans bolsters global competitiveness

United States is recognized as the land enduring the most talented non-native New Americans. The competitor countries like Australia and Canada are on the verge to outcompete US by attracting non-native talent. In such case, US based business firms should consider hiring New Americans in order to retain the talent and sustain the global competitiveness. According to US Bureau of Labor Statistics, there are 30 such occupations which are forecasted to grow from 2014 to 2024 and includes the fields like personal care, health aids, nursing, software development, construction, maintenance and many more. Business firms need to utilize skills, knowledge and expertise of New Americans in order to cater the projected demand.

New Americans are economic contributors

New Americans fill in jobs which are significant for the sustainability of economy. According to US Bureau of Labor statistics (2018), the rate of labor force participation for non-natives is recorded to be 65.7% which is more than the participation rate of Native Americans and justifies the importance of their hiring for the US economy. Likewise, the contribution of non-natives as both tax payers and consumers is indispensable for the United States. The latest statistics have indicated that the spending power and tax contribution of immigrants legally residing in the US has reached to $9.4 billion and $4billion respectively. Businesses, now a days, need to realize that hiring new Americans specifically in the fields of professional services, manufacturing, wholesale trade and transportation is necessary for their economic progression and growth.

Workforce diversity, Adaptability and Resilience

Workforce diversity is the key to economic strength and success of businesses. In the prevailing competitiveness environment, hiring new Americans not only promotes diversity but also helps businesses to serve both locally and internationally. New Americans contribute through their effective multi-lingual skills. They have a different insight towards various business prospects and circumstances due to their prior cross-cultural knowledge and exposure. Besides that, they are adaptable to changing business environments, accept new challenges, work outside their comfort zone and are resilient to prove their worth in a new marketplace.

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New Americans are innovative and result driven

New Americans are highly knowledgeable, skilled and innovative which is one of the reasons why most of the entrepreneurs and technology experts in Silicon Valley are non-natives immigrants or New Americans. Since the New Americans have a long way down the road to prove themselves in a new country like US, therefore, they are highly passionate and result oriented as compared to the Native Americans. It is also evidenced that among Fortune 500 companies, immigrants own 40% of them which authenticates the notion that New Americans fuel an environment of entrepreneurship.

New American fill the prevailing skills gap

US lacks highly skilled STEM professionals which creates a gap between the demand and available native talent. In order to compete globally, businesses can fill in this gap by hiring New Americans who are well versed in the field of Science, Technology, Engineering and Mathematics. The knowledge combined with international experience in a different culture opens up growth horizons for the US businesses to leverage the talent of foreign born and project competitive advantage of the.